Press Release: Smarter Partners with AEG/Electrolux to present the new 2019 FridgeCam PLUS

A joint venture to create new products and ‘Shape Living for the Better’ at IFA 2019

We are pleased to announce our partnership with AEG/Electrolux for the new FridgeCam™ PLUS ‘Powered by Smarter™’. We continue to innovate and expand our partnerships with the groundbreaking FridgeCamTM; the simple plug and play setup and artificial intelligence using SmarterAssist™ give a personalised view inside any fridge for a fraction of the cost of an in-built device. The all-new app provides an inventory of fridge contents, best before tracker, shopping lists and automated link to online shopping such as Tesco and Amazon Fresh.

The AEG/Electrolux partnership will provide a fully connected experience to thousands of new and existing customers – “Electrolux is a brand that aims to ‘shape living for the better’ which synergises with our plans to revolutionise the way we live and create a better-connected life through smart technology.” said Isabella Lane, Managing Director of Smarter.

The world’s first FridgeCam™ was launched by Smarter in 2018 and brings lifestyle, health and sustainability choices from the information provided on products and their freshness, enabling real savings and reduction in food waste. Now with FridgeCam PLUS and Electrolux, users will have the benefit of a smaller, more accessible device that will be available in thousands of appliances across Europe.

Smarter Assist X Amazon Fresh

The Smarter FridgeCam has had a new software update and is now integrated with Amazon Fresh. With the recent development of SmarterAssist™, this little piece of kit is now fitted with some clever and sophisticated artificial intelligence/machine learning-based algorithms which recognise items in the fridge; product types are learnt once and recognised and tracked forever. The product is fully integrated into the connected home, just ask Alexa or Siri “what’s in your fridge?” and see where it takes you.

iKettle™ EDITION

The original Smarter product, the iKettle, is now available in new colours – Bringing new accent finishes to add to the aesthetics of your kitchen with four elegant colour ranges: Gloss White & Gold, Gloss White, Chrome, Black and Copper and Chrome

The iKettle combines innovative smart technology with a sleek, stylish design, a new ergonomic handle and a new range of colours and finishes. Through the updated Smarter app you can have easy to use smart features, such as temperature control, water level sensor, wake up mode, to have a boiled kettle waiting for you and Home Mode to remote boil from anywhere.

About Smarter

Smarter is an award-winning ‘connected home’ company based in London. Founded in 2014 having launched with the original iKettle – the world’s first connected tea kettle, it is now a growing technology provider to the appliance industry, supplying manufacturers and major retailers all over the world. Smarter continues to change the way we live and shop by using new technology to save time, money and helping the environment.

Notes to editors

Smarter Team will be at IFA doing product demonstrations and speaking with media. Visit us at the Electrolux stand (Hall 4.1 Stand 101) to see FridgeCam and FridgeCam PLUS in action.

Christian Lane, CEO, Gareth Long, CTO and Isabella Lane, MD – will be available for interviews at IFA 2019. To schedule your time with them please contact